BlocBoy JB’s Simi is the answer to the crass response his sudden impact has aroused. Rap fans were quick to question how and why a little known rapper from Memphis suddenly became a household name. The argument that Drake’s co-sign was instrumental made the rounds. Never the less, it’s his go-to-producer Tay-Keith who has managed to regenerate national interest in the Memphis scene. His beat for “Look Alive” is the building block of this conversation.
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